I have had a lifelong love of words. As a word nerd, I am a little “different.” I am as delighted by a well-designed form as I am by a well-plotted story. I actually READ the catalogs and other marketing materials that flood my mailbox. I analyze every printed item to see what catches my eye and what annoys me. Beautiful graphics matter to me. Spiffy or unusual packaging is a bonus—as long as it doesn’t require a blowtorch or a SWAT team to open it.
According to family lore, I was editing at age three, when I would correct my mother as she read Cinderella aloud to me. No, I was not a reading prodigy. It was the only book I ever wanted to hear, and she tried to skip pages. I learned a great deal from my mother, besides an abiding suspicion of abridged text. She taught me the value of good questions. Mom could ask two questions and learn a person’s complete life story in under 15 minutes.
Appreciation of writing came in high school, when I helped my father write for his college classes. My father had Lou Gehrig’s Disease or amyotrophic lateral sclerosis (ALS). The only way he could hold a pencil was with his teeth—to dial a phone. He dictated his class papers to me because Mom got offended when he swore at her. Go figure.
As an adult working in numerous businesses across a variety of sectors, I learned that most companies have difficulty making complex ideas and abstractions understandable to audiences of all levels. Startups, small, and mid-size businesses face especially difficult challenges.
Small businesses frequently begin as answers to real needs in their communities. Unfortunately, many small businesses suffer or even fail because they can’t afford a full-time in-house writer or editor to get messages to their audience. This is where I excel. I love helping small businesses grow through writing and editing content for social media, as well as online and print publications.
Enough about me. What about you? The value of your products and services seems so obvious to you, but if your target audience isn’t getting your message, there is a chasm between you. I can help you bridge that gap. Contact me.